Challenges in Writing a Research Proposal in Marketing

Published under Knowledge Cell On 19 Jun 2017

Whether you are a graduate student or doing your Ph.D., conducting research is an integral part of being a scholar-practitioner with credibility to effect social change. Market research is at the helm of addressing the seven P’s of marketing: Product, Price, Place, Promotion, People, Process and Physical Evidence. Writing a Research Proposal is the first step towards writing a paper or an academic assignment.