Brand activism and Its role in shaping consumer perspectives

This marketing discussion post example examines the topic of brand activism and how it is significantly influencing consumer behavior across the world in the contemporary marketplace. The discussion post writer provides specific case studies to highlight this influence, such as the Colin Kaepernick Nike Incident and Ben & Jerry's enduring social justice causes. However, in this discussion broad post example, it is also acknowledged that brand activism, if perceived as ingenuine, can hurt a brand's reputation. One such incident that the academic writer alludes to in the discussion post is Kendall Jenner's Pepsi commercial, which alienated a significant percentage of this brand's target market after the ad was aired.

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