Brand activism and Its role in shaping consumer perspectives

This marketing discussion post example examines the topic of brand activism and its significant influence on consumer behavior in the contemporary marketplace. The discussion post author provides specific case studies to illustrate this impact, such as the Colin Kaepernick Nike incident and Ben & Jerry’s commitment to social justice causes. However, the author also acknowledges that brand activism, if perceived as insincere, can damage a brand’s reputation. One example highlighted in the discussion is Kendall Jenner’s Pepsi commercial, which alienated a significant portion of the brand’s target market after the ad was aired.

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