Strategic marketing plan for PUMA

This sample marketing plan paper outlines a strategic approach to elevate PUMA’s position as a top global sportswear brand. Structured with an Executive Summary, Introduction, Company and Product Analysis, and Market Research and Analysis, the plan lays a clear foundation. Objectives include a 5% market share increase in North America, a 20% growth in global digital revenue, and 90% sustainability in its product line by 2027. The analysis focuses on PUMA’s competitive strengths, consumer trends, and target market, supported by thorough market research. This marketing plan example showcases an effective framework for achieving growth and reinforcing PUMA’s brand identity.

* The sample essays are for browsing purposes only and are not to be submitted as original work to avoid issues with plagiarism.